ABOUT
WHAT WE DO
At Bonafide Moto Co., we don’t just run motorcycle tours – we create purposeful adventures designed specifically for men who need space to breathe, reflect, and reconnect. In recent years, we’ve seen a growing number of men seeking time away to reset, challenge themselves, and form genuine connections with like-minded blokes. This is wellness without the kumbaya – real experiences, real conversations, and a journey that grounds you.
Our motorcycle adventures through Southern Africa are rooted in authenticity. We’re deeply passionate about this wild and captivating continent, and there’s no better way to experience its spirit than on two wheels. You’ll ride through awe-inspiring landscapes, explore diverse cultures, and feel the raw energy of Africa with every turn.
But this isn’t just about motorcycles. It’s about resilience, brotherhood, and the kind of clarity that only comes from being out in the elements. Some days will flow with ease; others will stretch you. But every mile adds to a story worth telling – one of growth, grit, and purpose.
Each adventure is carefully curated to strike a balance between challenge and calm. You’ll travel roads less ridden, discover hidden gems, and take time to simply be – away from the noise, yet surrounded by camaraderie. It’s not a retreat in the traditional sense, but it might just be exactly what you didn’t know you needed.
And when the day is done, there’s nothing quite like gathering round the fire with other men who just get it. The banter, the stories, the shared silence – these are the moments that turn strangers into lifelong mates. Many of our riders return year after year, not just for the thrill of the ride, but to reconnect with the brotherhood they found out here.
If you’re looking for more than just a ride – if you’re after something real, something that speaks to the man you are and the one you’re becoming – this could well be your next great journey. We’d be honoured to ride alongside you and share the spirit of Africa.
Come experience the diversity that Sub-Saharan Africa has to offer.
We pride ourselves on providing our guests and riders with premium, end-to-end experiences. We want you to feel safe with us, with the other guests, and on our planned routes. More than that, we look forward to getting to know you around the campfire each night.
Our trips and events include all-inclusive packages where you just show up and we take care of the rest.
Depending on the moto-adventure or event you choose to be a part of, you can expect to have quality foods, drinks, and unique places to stay in the evenings. As much as we want you to remember the roads you travelled with us, it’s equally as important to enjoy those moments when you’re off the bike. We believe these are the times when you grow, meet new people, and feel a part of the country you’re travelling through.
Each experience is fully supported. We make sure that no matter the destination, we’ve got the right support and infrastructure to get you and your bike home safely. That's why on each adventure we travel with a fully equipped 4x4 vehicle, a motorcycle trailer, and a team medic. If there are issues along the road help is always close by.
SUPPORT VEHICLE
Each adventure has a suitable vehicle kitted out with necessary overlanding gear needed to get you to the next location and to be self sustained if required.
TEAM MEDIC
Your safety is one that we take seriously. Each moto adventure has a team medic to manage incidents encountered on the road.
LOGISTICS
If you’d like to arrive early before an adventure or stay on after our team can assist with making the most of your time in Africa.
MOTORCYCLE HIRE
We work directly with local suppliers to offer you the latest motorcycles at a competitive rate.
THE TEAM
JOE FLEMING
Owner|Photographer|Creative Director|Adventurer| Ride Host
A born and raised American, Joe is a US Army Veteran who has been living in South Africa since 2014. Shortly after moving to SA he started connecting with local motorcycle enthusiasts, organizing local rides, long weekend events and has found his niche of hosting international riders throughout Southern Africa on motorcycle adventures with Bonafide Moto Co.
Over the last 10 years of living in Africa Joe has fallen in love with South Africa and this part of the world. He identifies as South African and has a mission to share Africa with other adventurers from around the globe @SoTallRightNow.
Joe is also a commercial photographer who works with various brands, curates all content for his company and has a specialty of photographing from his motorcycle.
He believes in curating life changing adventures which are not only a great riding experience through remote African countries but ones that also encourage personal growth, team building with the group, vulnerability around the fire and finding out more about yourself.
No matter the challenge along the way Joe and his team look after the riders and always ensure everyone arrives to camp at the end of the day.
Alan Shenton
Owner|Producer|Managing Director|Adventurer
A born and bred Jo’burger, Alan spent the majority of the last 15 years on stage, performing both locally and abroad in popular bands like Zebra & Giraffe, Harris Tweed, & Cassette.
When not bashing an electric guitar on stage, Alan manages multiple businesses & platforms in the production and new media space, creating beautiful moving pictures as an Editor. He has a deep love for the bush and even chose to honeymoon in Botswana on an overland, tented adventure.
Catch him for a beer, and you’ll learn that he really just wants to be a pilot or a game ranger, when he finally grows up.
His motto is – Seek More.
Event and Brand Content
We believe that a big part of every adventure is not only the memories you take away but having a record of those memories for afterward.
For that reason, we ensure that every trip comes complete with an event photographer and videographer to capture all the moments along the way. We do this so that you don’t have to, and can simply enjoy the ride.
After each trip, you’ll also receive a link to a photo album that you can keep and share with your friends & family upon your return.
Providing quality content to our guests is one of our value-added extras and has also enabled us to work with some great brands over the years who have helped us make our adventures even better for you.
We also work with brands to provide them with a full range of deliverables to meet their marketing needs. We use an organic approach when it comes to producing content so that your audience continues to feel the trust you created with them.
We’ll get hands on with your products to deliver you the goods you’ve always been looking for.
