‘Ride Eat Repeat’ Heads West.

For a long time, Here in South Africa lived mostly on my phone.

I was sharing places I loved — small businesses, restaurants, accommodation, people doing things properly — and the response was always the same. People didn’t just watch, they went. They saved posts, sent them to friends, and showed up at these places because of a story they connected with.

But the truth is, my love for South Africa didn’t start online.
It started on the road.

I’ve always loved travelling this country — not just the big destinations, but the in-between places. Small towns. Farm roads. Conversations at petrol stations. The kind of moments you only get when you slow down and stay curious. South Africa rewards movement. The more you explore it, the more it gives back.

My first real road trip here was in 2014, riding from Gauteng down to the Western Cape on my Harley with my buddy, Leroy. We didn’t have much of an agenda, just our bikes, a rough plan, and a desire to see what was out there.

That trip changed how I understood this country. The scale of it. The diversity. The people. The feeling of earning a place by the effort it took to get there. That was when I fell in love with South Africa.

That trip planted a seed — even if I didn’t know it at the time.

Years later, Here in South Africa became a way to share that same sense of discovery. And Ride. Eat. Repeat. finally brought everything together.

The series started in February, riding around Gauteng and highlighting small businesses, restaurants, and accommodation — not because they were trendy, but because they were worth the ride. The motorcycle isn’t a gimmick. It’s the connector. It forces commitment to the journey and turns every destination into something earned.

Now, Ride. Eat. Repeat. is expanding — and in many ways, it’s coming full circle.

From mid-March, the series becomes a three-week road trip from Gauteng toward the Western Cape, made possible with Triumph Motorcycles as the main sponsor. I’ll be riding my Triumph Tiger 900 Rally Pro, a bike built for long days, mixed terrain, and the kind of backroads that first made me fall in love with travelling this country.

Long days on the bike. Small towns. Gravel roads. Farm roads. Coastal stretches. New places. Familiar feelings.

The goal stays the same: share honest stories about food, accommodation, and the people who make South Africa what it is — and show what it actually takes to get there.

This isn’t a food show.
It’s not a polished travel guide.

It’s movement, curiosity, and choosing the road that makes the story better.

If you’d like to follow the journey, you can join me on Instagram at @sotallrightnow, where I’ll be sharing daily updates from the road.

And if you’re a small business, restaurant, or accommodation along the route and think your place is worth the ride, feel free to reach out. I’m always keen to discover and share places that are doing things properly.
📩 joe@hereinsouthafrica.com